Last updated: 29 November 2025
This Privacy Policy explains how Implant Studio by Smile Design Boutique collects and uses your personal data when you visit our website, contact us or become a patient.
We respect your privacy and process your data in accordance with the Swiss Federal Act on Data Protection (FADP) and, where applicable, the EU General Data Protection Regulation (GDPR).
If you have any questions, you can contact us at:
Implant Studio by Smile Design Boutique
7 Quai du Mont Blanc
1201 Geneva
Switzerland
Email: info@implantstudio.ch
1. Who is responsible for your data
The controller of your personal data is:
Implant Studio by Smile Design Boutique
7 Quai du Mont Blanc
1201 Geneva
Switzerland
You can reach us at: info@implantstudio.ch
2. What data we collect
We collect different types of personal data depending on how you interact with us.
2.1 Data you provide directly
When you fill in a form on our website, contact us by email, phone or WhatsApp, or visit our clinic, you may provide:
Identification data
First name and last name
Title
Date of birth
Contact data
Email address
Mobile or landline number
Postal address
Country of residence
Appointment and enquiry data
Preferred dates and times
Type of treatment you are interested in
Free text messages and comments
Information about how you heard about Implant Studio
Financing and eligibility data
Information you give us so we can start a financing eligibility check with HeyLight, such as your full name, address, date of birth, contact details and the approximate treatment amount
Marketing preferences
Your choice to receive or not receive marketing messages by email, SMS, phone or messaging apps
If you become a patient, we also process additional health data (clinical history, examination notes, X rays, photos and treatment information). These data are covered by separate patient documentation and by professional medical secrecy.
2.2 Data collected automatically
When you use our website, we may automatically collect:
Technical data
IP address
Device type
Browser type and version
Operating system
Language settings
Usage data
Pages visited
Time and date of visit
Time spent on each page
Clicks and navigation paths
We collect this through cookies, server logs and similar technologies. Details are provided in our Cookie Policy.
3. For what purposes we use your data
We use your personal data only for specific, lawful purposes.
3.1 Answering your requests and organising appointments
We use your data to:
Respond to your questions and requests
Contact you when you request a consultation or call
Confirm, reschedule or cancel appointments
Send reminders and practical information about your visit
Legal basis: performance of pre contract or contract, and our legitimate interest in communicating with you.
3.2 Providing dental and implant services
If you become a patient, we use your data to:
Prepare and keep your patient file
Plan and deliver your treatment
Document clinical findings, diagnosis and treatment history
Communicate with you about your care and follow up
Legal basis: performance of contract, legal obligations and protection of vital interests.
3.3 Financing and eligibility checks with HeyLight
If you ask us to check whether you can benefit from monthly payment plans with HeyLight, we may:
Collect the necessary personal data from you (for example full name, address, date of birth, email, phone, approximate treatment amount)
Transmit these data to HeyLight so they can perform an eligibility check and send you possible offers
Legal basis: your consent and our legitimate interest in helping you access financing options.
You can choose not to use financing and still receive treatment. Financing is optional.
3.4 Marketing and communication
We may use your email, phone number or postal address to:
Send you newsletters, updates and news about Implant Studio and Smile Design Boutique
Inform you about new services, events or special offers that may be relevant to you
Invite you to patient programs such as information evenings or ambassador initiatives
We do this:
With your explicit consent, for example when you tick a box in a form, or
Based on an existing treatment relationship, where permitted by Swiss law, for similar services
You can opt out of marketing at any time. See section 8.
3.5 Website operation, security and analytics
We use technical and usage data to:
Operate and secure our website
Prevent misuse and cyber attacks
Understand how visitors use the site
Improve content, design and user experience
Legal basis: our legitimate interest in running a secure and efficient website.
3.6 Legal obligations and protection of rights
In some situations we may process your data to:
Comply with legal or regulatory duties
Answer lawful requests from authorities
Protect our rights, our staff and our patients, for example in case of disputes or legal claims
Legal basis: legal obligations and legitimate interest.
4. Legal bases for processing
We process your data on the following legal bases:
Your consent, for example for marketing communications, certain cookies, or when you ask us to send data to HeyLight
The performance of a contract or pre contractual steps, for example to schedule appointments or provide treatment
Our legitimate interests, such as running our website, improving services, communicating with existing patients and preventing abuse
Legal obligations, for example retention of medical records, accounting and regulatory duties
Where processing is based on consent, you can withdraw your consent at any time, with effect for the future.
5. Who we share your data with
We may share your personal data with the following categories of recipients, only to the extent necessary for the purposes described above:
Internal staff
Dentists, hygienists, treatment coordinators and administrative staff of Smile Design Boutique and Implant Studio, all bound by confidentiality duties.
Service providers
Companies that host or maintain our website
Providers of appointment booking systems and CRM tools
Email and SMS communication platforms
Analytics and online advertising providers
These providers act as processors and must protect your data and follow our instructions under written agreements.
Financing partner HeyLight
Only if you ask us to submit a financing eligibility request. We then transmit the minimum set of data needed for them to evaluate your file.
Authorities and legal advisors
Where required by law, court order or regulatory request
Where necessary to establish, exercise or defend legal claims
We do not sell your personal data to third parties.
6. International transfers
Some of our service providers or IT systems may be located outside Switzerland or the EU / EEA.
If your data is transferred abroad, we ensure that:
The destination country has an adequate level of data protection recognised by Switzerland or the EU, or
Appropriate safeguards are in place, such as standard contractual clauses or other mechanisms approved by data protection authorities.
You may contact us at info@implantstudio.ch if you would like more information about these safeguards.
7. How long we keep your data
We keep your personal data only as long as necessary for the purposes described in this policy or as required by law.
In particular:
Website and enquiry data that do not lead to treatment are generally kept for up to 24 months after the last contact, unless a longer retention is justified or required.
Marketing data are kept until you withdraw your consent or object, or after a period of inactivity.
Patient records and health data are kept for the period required by Swiss law and professional rules for medical documentation. This may be several years after the end of treatment.
Once the retention period has expired, we delete or anonymise your data.
8. Marketing choices and your right to object
You are always in control of how we use your data for marketing.
You can:
Unsubscribe from marketing emails by clicking the unsubscribe link at the bottom of the message
Tell us you no longer want to receive SMS or calls for marketing
Update your preferences by contacting us at info@implantstudio.ch
If you object to the use of your data for direct marketing, we will stop using it for that purpose.
We may still contact you with important non marketing information, for example appointment reminders or safety messages about ongoing treatment.
9. Your data protection rights
Under the FADP and, where applicable, the GDPR, you have the following rights regarding your personal data:
Right of access
You can ask whether we process data about you and obtain a copy.
Right to rectification
You can ask us to correct or complete inaccurate or incomplete personal data.
Right to deletion
You can request deletion of your data if there is no legal or contractual obligation that requires us to keep it.
Right to restriction of processing
In certain situations you can ask us to restrict how we use your data.
Right to object
You can object to processing based on our legitimate interests, in particular for direct marketing.
Right to data portability
Where technically feasible and applicable, you can ask to receive certain data in a structured, commonly used format or have it transferred to another provider.
To exercise any of these rights, please contact us at info@implantstudio.ch. We may ask you for proof of identity to protect your data.
You also have the right to lodge a complaint with the Swiss Federal Data Protection and Information Commissioner (FDPIC) if you believe that your data has been processed unlawfully.
10. Cookies and similar technologies
Our website uses cookies and similar technologies to function, to measure traffic and to support our marketing activities.
Some cookies are strictly necessary for the site to work.
Others are used for analytics and advertising and are activated only with your consent through our cookie banner, where required.
You can find more information in our dedicated Cookie Policy and you can manage your preferences at any time through your browser settings or our cookie banner.
11. Data of children
Our website and services are intended for adults. We do not knowingly collect personal data from children under 16 years of age without the consent of a parent or legal guardian.
If you believe that a child has provided us with personal data without appropriate consent, please contact us and we will take the necessary steps.
12. Changes to this Privacy Policy
We may modify this Privacy Policy from time to time, for example to reflect changes in the law or in our services.
The current version is always available on this page. If changes are significant, we may inform you by email or by a notice on the website.
By continuing to use our website or our services after changes take effect, you accept the updated Privacy Policy.